A Bulgarian woman has applied for a trademark similar to Hell's kitchen!
An interesting fact from reality is that on 15.02.2024 Mrs. Natalia Kartalova applied to the Bulgarian Patent Office for the national figurative mark "NASHA KUHNYA" with entry No. 2024172522 in three classes according to the Nice classification, one of which is also class 43: restaurant activity.
The figurative element of the mark in question is similar to a high degree to the European, well-known trademark HELL'S KITCHEN, which is the intellectual property of the English production company "ITV Studios Limited", realizing the famous television show under this brand worldwide, on the basis of a franchise marketing policy.
The Bulgarian mark is still in the opposition period and it is interesting whether the English company will file one. The other interesting fact is that an earlier trademark "NASHA KUHNYA" is also owned by the company "Bor Chvor", which can also oppose the trademark applied for in February 2024 by Mrs. Kartalova.
The case study is interesting and the "USAUTOR" team will follow it with caution.