How to create and promote an ICO? ICOattorney in Bulgaria.

This outline points out the main points that should be strictly followed when marketing a new, start-up company in the field of blockchain technology and token public offering(ICO). My many years of experience as a legal consultant in the blockchain industry have led me to the below commented main conclusions for proper structuring of ICO projects. Consider every detail carefully, consult every stage, select a top team of professionals for the technical, financial, legal and marketing parts to successfully go through these particularly important steps of properly forming and promoting your ICO:

1.Formulate your product.

A huge problem with the ICO industry today is that most projects don't actually build a real business strategy based on blockchain technology. In my practice, I've come across many marketing gimmicks, landing pages, speculative "sales funnels", and so-called "UI/UX" mockups with no backend technology built in. You can get away with launching an MVP or beta version of a blockchain project and then doing the token sale, but I think it's reasonable to say that most startups will need to raise equity investment to launch their blockchain business. It takes funding to make money and your ICO is no exception. You need a product and your product needs to use your token as a financial instrument. Blockchain technology has the potential to change the world, but it requires serious professionals building real technology.