Many of IUSAUTHOR's law office clients often ask us what a blockchain project should look like "in general terms", how would we present it in a nutshell as a concept, technologically, financially and legally? We hope this visualization of basic principles in the blockchain ecosystem, valid for any startup project, provide clarity on the depth of the problem and the fact that the "this I know" approach would not work if we applied the presumed specifics and details to everything shown in the graphic.